Michael A. Silver
Michael A. SilverSkills and Services
Focus: Short-term projects that assist management in creating, evaluating and revitalizing interactive initiatives--particularly those that span content, business and technology issues.
Product and Marketing Review
Analyze strengths and weaknesses of current products against internal goals and competitive trends. Emphasis on helping management identify areas of opportunity and risk in evolving marketplace for content and advertising.
Idea Development
Work with internal teams to create and shape new product ideas that can achieve management goals by offering genuine audience or advertiser appeal.
Launch Planning
Coordination of multi-discipline efforts involving internal teams and external resources to accomplish product launches that meet schedules, budgets and other goals.
Staff Evaluation and Restructuring
Assisting management in building and retaining effective interactive product teams, especially in groups that encompass a range of business, content-creation and technology functions.
Interim Management
Short-term management of teams during crucial periods such as product launch or repositioning, or in the event of a sudden departure of a key manager.
mike@silverchicago.com
312.608.0119